With a Cup Series victory at EchoPark, race winner Tyler Reddick and 23XI Racing as a whole continue a strong stretch to begin 2026.

Kevin Harvick explained what the early success of Michael Jordan's 23XI racing team could mean for the 2026 Cup Series season.

Tyler Reddick has won back-to-back races to open season and leads the championship standings over his teammate, Bubba Wallace. NASCAR has made headlines all month now with team co-owner Michael Jordan celebrating on pit road following a year that challenged 23XI on the track and in the courtroom.

You are watching a crossover moment where a global basketball icon is reshaping stock car racing in real time. With a Daytona 500 breakthrough followed by an Atlanta triumph, Michael Jordan’s 23XI outfit has turned early 2026 into a statement that reaches far beyond the garage.

Michael Jordan and Denny Hamlin's 23XI Racing is a commercial powerhouse, fueled by Tyler Reddick's major wins and a strategic blend of Jordan's global brand and Hamlin's racing acumen. This venture has significantly boosted team valuations and financial trajectories,

Michael Jordan is a winner no matter the sport. MJ and 23XI driver Tyler Reddick are celebrating back-to-back wins — and you know what…it’s gotta be the shoes. An Air Jordan 9 “Pit Crew” PE surfaced ahead of the Daytona 500,

Kevin Harvick Harvick thinks that Tyler Reddick is on a star trajectory following his Daytona 500 win, thanks to Michael Jordan.

Six seasons in, the upstart team is stacking wins and challenging the sport’s elite organizations: Hendrick Motorsports, Joe Gibbs Racing, and Team Penske.