A few weeks back, I left a screening of Twisters in 4DX (a multi-sensory experience in which your seat moves, water sprays in your face, wind whips your hair, and flashing lights mimic lightning) ...

Let's face it: going out to the movies may never fully recover from the onslaught of the COVID-19 pandemic and everything that horrific event changed. This is why distributors and theaters are ...

Even though everyone in the cinema knew it was coming, when the tornado hit we felt in our whole body. We braced ourselves against the vibrations as our seats began to shake but we knew things were ...

Add Yahoo as a preferred source to see more of our stories on Google. In 4DX, audiences experience motion seats, scents, wind, strobe lights, and even simulated snow all timed to the movie’s events.

Moviegoers returning to cinemas after the pandemic are seeking premium experiences — higher-quality picture and sound — and are willing to pay more for those tickets. 4DX utilizes motion seats, ...

Add Yahoo as a preferred source to see more of our stories on Google. At a late-night New York screening of “Twisters,” I watch as a group of college students chase a Category 5 tornado as it ravages ...

DIGITAL SUBHEAD: Watching a movie in 4DX brings the action to your seat. When you're in a theater watching "Twisters" with the new 4DX technology that is supposed to allow you to experience what is on ...

The onset of the pandemic changed the moviegoing experience for most Americans. Once a regular part of most Americans' weekend plans, people quickly replaced it with streaming content at home. A new ...

I was halfway through the live-action adaptation of “How to Train Your Dragon” when I started feeling a teeny bit nauseous. It was my fault. I was the one who wholeheartedly dragged my kids to see the ...