Kraft Heinz partnered with Pernod Ricard brand Absolut Vodka to launch a limited-edition tomato vodka pasta sauce this week in the U.K., according to information shared with Marketing Dive. An ...

Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. Absolut Vodka—once fêted for its creative limited-edition bottles ...

Absolut Vodka announced the Limited Edition Andy Warhol bottle, a design celebrating the brand’s collaboration with Andy Warhol. The offering embodies the brand’s commitment to supporting all things ...

Absolute 72 Bian (the word ‘bian' means transformation in Chinese) is the first limited edition bottle designed solely for the Chinese market. The new bottle is designed by young Chinese pop artist ...

Rival vodka brands Smirnoff and Absolut are both out with new limited-edition bottles — but one is taking a highly localized approach, while the other is pushing a global unity theme. Smirnoff parent ...

To celebrate the epic conclusion of Universal Pictures' global cinematic sensation, Absolut introduces new "Absolut-ly Wicked Good Cocktail Collection" in partnership with Paris Hilton "I sliv for ...

Espresso martini fans will have the ability to wear the scent of the popular cocktail. That will happen thanks to a new espresso martini-inspired fragrance, Blend No. 83, from Pernod Ricard’s vodka ...

Pernod Ricard has unveiled the latest packaging activation for its Absolut Vodka brand in the UK. The packaging comprises a… Stay ahead with unbiased news, expert commentary, and in-depth features on ...