The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...

What if you could get your ads in front of your ideal customers for a fraction of the price? LinkedIn Ads is well known for its high costs compared to other platforms. Still, there’s a way to target a ...

Business-to-business (B2B) marketing has changed forever. With traditional ad spending dipping and digital soaring, there are three key tipping points on the near horizon. By 2023, nearly half of the ...

Learn how B2B brands can invest ad dollars more effectively in 2026 by focusing on share of voice, market dynamics, memory-building, and balancing reach with in-market demand capture.

The NFL’s Big Game is almost here, and while many people will be focused on the matchup between San Francisco and Kansas City, millions of viewers will be tuning in primarily to watch the ads. In fact ...

This essential guide by Modern provides guidance, summaries, and reviews of the ad technology that’s relevant for B2B right now. Download it now to assess your options and evaluate how you should move ...

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners ...

Display ads are a type of digital advertising that uses visuals, usually images or videos, to promote a product or service. They are typically placed on websites and other digital platforms and are ...

Advertisers have a new way to target B2B audiences thanks to a partnership between Quora, a knowledge-sharing platform, and Bombora, a B2B data firm. Marketers can now access Bombora’s data on more ...

Business-to-business marketers, oft-criticized for being laggards, have sprinted ahead when it comes to digital ad spend, according to new eMarketer findings exclusive to The Drum. B2B digital ad ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

The MMA has released Mobile Web Advertising Measurement Guidelines for the US, but what direction are B2B marketers’ mobile strategies heading this side of the pond? Maxine-Laurie Marshall ...