American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

NEW YORK (AP) – Mattel’s American Girl dolls will soon be sold at Toys R Us stores, a major expansion for the toy company’s brand of pricey dolls. The dolls are now sold at American Girl’s 20 stores ...

Few toys enjoy three decades of growing popularity. More go the way of Cabbage Patch Kids or Care Bears — wildly popular for a while, then faded to nostalgic status. But American Girl turns 30 next ...

Earlier today, the Strong National Museum of Play announced the 2021 inductees into its Toy Hall of Fame: American Girl dolls, Risk and sand. Like other toys that have been memorialized in the museum, ...

In a way, this is exactly what folks were worried about when Mattel acquired the Pleasant Company back in 1998 and took over American Girl in 2000.

American Girl dolls and the strategy board game Risk were inducted into the National Toy Hall of Fame on Thursday in recognition of their influence on the toy industry. Sand, which the group called ...

Once a doll leaves the toy chest, it might not ever find its way back.

American Girl is getting new digs. Mattel’s 30-year-old doll brand, which has been sold exclusively in 20 American Girl stores and on its Web site, is headed to Toys ’R’ Us shelves on Sunday. Starting ...

Earlier today, the Strong National Museum of Play announced the 2021 inductees into its Toy Hall of Fame: American Girl dolls, Risk and sand. Like other toys that have been memorialized in the museum, ...

American Girl dolls will soon be sold in more places. Mattel said it will begin selling the dolls and accessory line through Toys 'R' Us. Until now, the pricy doll line has only been available at ...