Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook,” you might see an ad at the top of the results for TikTok. This is because ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most important discovery surfaces into a denser marketplace for paid placement.

The big picture: Apple has announced plans to increase the number of ads shown within App Store search results. Currently, the App Store displays a single sponsored result at the top of the search ...