Anyone who’s purchased anything from Apple in the last decade knows how beautiful an experience unboxing their products is. In fact, there’s a small team at Apple who take the subject very, very ...

Apple can attribute its success to many factors, from investing in smart advertising to inventing the smartphone. Among the company’s biggest and perhaps most overlooked innovations is the way it has ...

The 18-karat "Edition" Apple Watch will even have fancy packaging. — -- The priciest of Apple Watches -- the 18-karat gold Edition collection -- won't just come in any Apple packaging but will ...

Adam Lashinsky’s upcoming book, Inside Apple, provides an intriguing look into the inner workings at Apple while examining the management and product development strategies they’ve implemented to ...

Opening a new Apple product for the first time is pretty close to a holy experience. Part of that is because Apple spends so much time perfecting product packaging so it’s simple, elegant and secure ...

Have you seen Apple's packaging lately? It keeps getting smaller and smaller.Take a look, for example, at the retail boxes for iLife (pictured at right.) iLife '04 shipped in a traditional software ...