LAS VEGAS - Augmented reality technologies are blending virtual imaging into real-time video captured via mobile phones, resulting in an enhanced reality in which information and entertainment ...

HOUSTON--(BUSINESS WIRE)--(AES) – As the world remains in awe of the novelty of AR, VR, and now Mixed Reality, a new contender rises from the shadows: Assisted Reality, a non-immersive XR solution ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

The outer Web. What does that mean? I heard the term for the first time at an “Augmented Reality” panel here at the Austin Convention Center today, and thought it to be a nifty handle for a technology ...

The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...

NEW YORK, Aug. 15, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced several of its global creative, marketing, and technology agencies are ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...