Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen ...

What Is A SaaS Sales Funnel? In the world of sales and marketing, sales funnels remain an essential tool as they capture a buyer’s journey in its entirety, from the initial awareness of a problem to ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

You know content matters. Every advisor, investor, and growth thread tells you it compounds over time. But when you are a B2B ...

is essential for B2B SaaS business. Whether it’s a blog on your website, videos, ebooks, or industry reports, content is the scalable way to get your product in front of the people who need it. B2B ...

The sales funnel is collapsing. With growing information transparency in B2B, the sales process is rapidly shifting to the buyer. Buyers are increasingly managing the bulk of the sales process ...

Product demonstrations have been a core part of the sales process ever since Bill Gates went live on TV to tell the story of Windows '98 back in 1998. While product demonstrations have evolved since ...

Which terms come to mind when you think about SaaS? “Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with ...