Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity ...

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Brands are beginning to realize the power of incorporating diversity and inclusivity in their marketing and product development. Most recently, I have seen a new chocolate bar, called the Unity bar, ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...

All businesses face a dilemma. They must stand out from their competition, interact with customers, and create unique, desirable products (or services). And, more important, they must do so in an ...

Competition is fierce, which means that growing your construction business requires a strong marketing and branding strategy. Whether your construction company is nestled in a rural town or a large ...