Despite the growing use of generative AI for the creation of marketing content, savvy marketers don't—and shouldn't—rush to fully rely on it. AI tools are great helpers. They can generate content ...

Presenting your work appropriately suggests a professional approach and an understanding of the medium and format for which you are writing Deciding which format to use will be determined by the type ...

Deciding which format to use will be determined by the type of script you are writing. Formats are dictated by technology, and there are good reasons for using them. A correctly formatted script makes ...