A B2B SaaS founder pauses broad match and finally starts closing higher-quality deals. An e-commerce brand leans into broad ...

Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad placements — addressing ongoing confusion among advertisers testing AI Max and ...

Overview: AI turns customer data into clear insights, helping brands target the right audience with relevant messages and ...

In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced ...

NEW YORK, NY, November 6, 2025 (EZ Newswire) -- Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for visibility in AI-powered ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the user’s intent. Results pages are making place for short, rich and ...