If you really want a car in that rare special color, you’re probably going to have to make some trade-offs. UPDATE: The last day of July our dealership saw only four customers. This is very unusual in ...

How important is color to you? For some people it’s not that important. They could buy a black or gray or white SUV, and it wouldn’t make much difference to them — if the price is right. But for ...

Seeing as the most common color choices today are white, black, silver, and gray, the rarest car color is only getting rarer. We'll get into the specifics later, but it's important to note why some ...