Integrated marketing communications (IMC) is the managing code groups follow to communicate with their target audience. A direct way to make your strategies effective is to buy Instagram followers.

It doesn't take long for a small-business owner to discover a few truisms about marketing: there is a bevy of mediums to choose from and, contrary to what some people may say, none of them is free – ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Some marketers are known to remind their clients or bosses that the average consumer has a shorter attention span than the average goldfish. It can be an effective rejoinder for when a marketing ...

“How does direct mail fit into your communication and marketing channel strategy?” This was the question I asked a workshop presenter while attending an annual conference with more than 2,500 ...

Attracting targeted traffic is one of the vital objectives for brands across the world. It is a neverending story of sorts, remaining forever topical for advertisers. For most products, it is now ...