Somerville-based creative agency BNO Inc. (also known as Baldwin & Obenauf), on July 8 announced the acquisition of Garfield Group, a creative marketing and PR agency based in Old City, Philadelphia.

In today's world of endless choice and prolific product options, brands are confronted with the challenge of gaining mindshare and market penetration. Combined with a stalling economy, many brands ...

Co-branding is a marketing approach in which two or more brands collaborate to develop a product, service, or marketing campaign. It entails blending each brand’s strengths and features to produce a ...

Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; ...