A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...

A group of scientists claims to have discovered a brand new color that humans have never seen before. The color, which has since been named ‘Olo’, showed up during a bold experiment conducted by ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid ...

Five people have experienced what scientists say is a brand-new color dubbed “olo,” thanks to an experiment that involved firing laser pulses into their eyes. The method allowed them to see a vibrant ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color. When you purchase through links on our site, we may earn an affiliate ...