During the pandemic, 75 percent of Americans said they are actively seeking out more coupons, promo codes, and deals when they shop, according to a new study by Honey. Notably, the survey found 58 ...

Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

With Mother’s Day, unfortunately, falling on the calendar during the coronavirus pandemic, a majority of consumers will be shopping for gifts online this year. And according to data from a new study ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

"The more I learn, the more I realize I don't know," Albert Einstein once said. For some people, learning increases motivation, but for others, confronting lack of knowledge only begets frustration.

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Mobile payments adoption in Switzerland had not really picked up when compared to some other markets, however, this has changed during the past couple years, according to a study by the Lucerne ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

During the pandemic, 75 percent of Americans said they are actively seeking out more coupons, promo codes, and deals when they shop, according to a new study by Honey. Notably, the survey found 58 ...