6 Forces Shaping Consumer Behavior In 2026 And What They Mean For Business

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...
Daily Times

The Psychological Depth of Symbols: Enhancing Consumer Engagement and Brand Loyalty

Building on the foundation established in How Symbol Design Influences Choices and Emotions, it becomes evident that symbols do not merely serve as aesthetic elements but operate on subconscious ...
DMNews

Why consumer segmentation captures behavior but misses motivation

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
JD Supra

FDA provides update on consumer research for voluntary “healthy” symbol

On 28 March 2022, FDA issued a notice in the Federal Register summarizing and responding to comments FDA received on a 60-day procedural notice the Agency issued last year. 1 As a reminder, in May ...