As a result of recent search engine algorithm updates, high-quality content must be an integral element of a company’s website and overall online marketing strategy. A constant stream of good content ...

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people ...

Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

The way we consume content has changed drastically, which means the way we interact with businesses has evolved as well. Today, consumers want to know businesses, see behind the scenes and get a sense ...

Traditional pagination techniques of loading content in fixed pages or blocks often lead to slow loading times, disruptive transitions and a frustrating user experience especially on devices with poor ...

This article is written assuming you are already creating fantastically optimized content. (If you need some help with that, there are a plethora of articles you can read. I’d suggest starting with ...

Like their companies' customers, B2B content and B2C content are not the same. That may seem straightforward, but many marketers forget it when they're sharing their expertise. Here is a simple ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

The health care industry, like many others, has traditionally relied on tried-and-true conventional, one-way marketing tactics. However, that strategy is no longer enough to break through to consumers ...