Several months ago, Google released the top movers report for advertisers to see how your campaigns are moving in terms of changes to your budgets and clicks. Now, Google has improved those reports to ...

Next Gen Stats and AWS teamed up to take 4th down and two-point conversion analytics to the next level. The Next Gen Stats Decision Guide leverages real-time data to give fans an inside look into the ...

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood advises on how to use them to gain deeper insights on your traffic. Taking time to understand your customers’ ...

The NFL is getting MLB- and NBA-like in the data it provides, mostly through NextGen. These stats comprise the largest data component of my rankings relative to the broader ranking market, which ...

Answer: Artificial intelligence (AI) has become a buzzword in the marketing world, and for good reason. With the rise of big data and the increasing complexity of consumer behavior, marketers are ...

Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their ...