Jaguar is in crisis. Following the disastrous "Copy Nothing" rebrand, design chief Gerry McGovern has been fired. With sales plummeting and customers alienated, the brand's risky pivot to ultra-luxury ...

There was a time — it was a long time ago, it seems — when car companies were in the business of designing and selling cars. They worked to make the cars they designed appealing as something more than ...

Jaguar is back in hot water after its new EV design release on Monday. Images of the new Jaguar Type 00 concept car circulated across the internet as the British car company continued to face backlash ...

For a brand that's seemed off the radar in recent times, its been an interesting past year for Jaguar's Tata Motors (TATAMOTORS.NS). Jaguar managing director Rawdon Glover has a lot on his plate, but ...

Jaguar Land Rover has changed its branding, and the reveal is causing people to take a second look. In a post on X, formerly Twitter on Tuesday, the luxury vehicle company shared a video with a simple ...

Updating a brand is a gambit, especially for automakers who have to plan a vehicle four years ahead of its sales launch. The biggest gambit comes from Jaguar. It launched a teaser video with the ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign that promises to reinvent the legendary ...

‘Copy Nothing’, a phrase attributed to Jaguar founder Sir William Lyons, is one of the key headlines leading the launch video, cast with a diverse group of people, on the surface of what appears to be ...

It’s not often one hears Jaguar and Bud Light in the same sentence. But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox Business.