The initial step when building a brand is choosing the perfect business name. However, this is easier said than done. Coming up with the right business name can be challenging. Your business name must ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

Mark Liney won’t name the names, but he can’t shake the memory of an unusual brand-naming project that happened at an agency for the company’s biggest client. Writers weren’t included in the budget, ...

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One of my favorite parts about writing about fashion and beauty brands is uncovering the cool brands that are run by creative women who are just as cool as their brands. From content creators turned ...

No matter if we’re talking about cereal, cough syrup or batteries, products featuring nationally recognized name brands tend to cost more than their generic store-brand counterparts. But the ...