SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

Follow the process of designing and machining a custom hydraulic cylinder rod and eye, from raw material to precise fit. A ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...