Digital channels give organizations an opportunity to personalize the journey of their customers using the insights gained from this mutual data exchange. Customer service and support (CSS) leaders ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

AI-powered insights. AI-driven predictive analytics allows marketers to forecast future customer behaviors and trends with greater accuracy. Real-time adaptability. By using real-time data and AI, ...

Customer engagement platform Emplifi has released a tool that it says provides customer data in an accessible format. The new solution -- Unified Analytics -- aggregates, analyzes and presents ...

Gartner’s latest survey, “Top Goals and Priorities for Customer Service and Support Leaders in 2023,” revealed that the two most important business goals for 2023 are improving operations and growing ...

Despite the economic uncertainty, retailers large and small are still investing in analytics applications which enable them to access customer shopping history and preferences. At this week’s Teradata ...

A business may have 99 problems, but a lack of data isn’t one of them. All businesses collect data, and many have more than they can manage. The problem they have is a lack of insight. For businesses ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

SYDNEY--(BUSINESS WIRE)--Australian companies have changed how they manage contact centers and respond to customer needs since the COVID-19 pandemic began, and this transformation is likely to ...

I was recently in the market for new makeup and spent some time playing around with Sephora’s Visual Artist app that allows me to experiment with different looks and products through augmented reality ...