"Personalized" by Mark Abraham and David Edelman is a crucial read for CMOs and all other C-suite leaders aiming to integrate AI into their customer experience, as well as CDAOs and CIOs who want to ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. These questions and others can be answered in one word: ...

As marketing trends come and go, one thing that hasn’t stopped is the inexorable progress of data and technology in how we target, plan and execute marketing. That’s led to a somewhat unhealthy ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the cutting-edge solution for AI-powered personalization, today announced it has been selected to power personalization across the customer ...

In this roundtable discussion, banking leaders and industry visionaries will explore the future of customer experience (CX) in banking. In this new era, personalization takes center stage, as ...

Customer experience (CX) in 2024 promises to be quite different from the CX landscape we know today. Rapid digital transformations have sophisticated modern consumers expecting seamless, personalized ...

In today’s business environment, the importance of customer experience and personal relationships cannot be overstated. As the chief product officer of a global organization, I know all too well how ...

If there was a common thread for the insurance sector in 2023, it was “customer experience matters more than ever.” Steve Johnson Insurance industry leaders found themselves at a significant ...

Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement Generate and validate key messaging and brand voice with Pega ...

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration ...

Businesses can predict trends and make informed decisions based on data with automation Automation enhances efficiency and reduces expenses by automating repetitive tasks Picture a scenario in which ...

Personalized customer engagement is a key differentiator for businesses in today’s hyper connected digital economy. This is why it has become extremely important for enterprises to deliver emotionally ...