The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Melissa Puls The Fast ...

Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs ...

When used well, lifecycle automation can help companies collect leads, convert clients and create fans. Here’s a look at what it is, how it works and how to get started. Your business needs more ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many marketing teams today rely on account-based and lead-based metrics to calculate overall ...

Powered by Google Clouds Gemini Pro, Felix AI leads the companys latest release, offering quantified real-time session summarization. COLORADO SPRINGS, Colo., April 4, 2024 /PRNewswire/ -- Quantum ...

Customer experience (CX) is a critical function for any SaaS business. But all too often, CX teams are left to fend for themselves when it comes to tracking critical metrics across the customer base.

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

"When was the last time your communications team joined your customer success meeting?" This question often startles executives when I pose it at industry events. The blank stares or hesitant ...

The metrics of what defines channel success have changed, with partners relying on being rewarded for transacting deals finding life will become more difficult Vendor incentive schemes, most notably ...