Hosted on MSN

Trump aims to curb direct-to-consumer ads for drugs. Hims & Hers Health could be targeted.

President Donald Trump’s administration on Tuesday rolled out a memorandum aimed at limiting direct-to-consumer advertising for pharmaceuticals, with one senior administration official indicating that ...
Psychology Today

Are Direct-to-Consumer Drug Ads Becoming Fair and Balanced?

This post was co-authored with Ms. Lily Johns, research coordinator at the University of Michigan. As discussed in a previous post, direct-to-consumer pharmaceutical advertising (DTCPA) is designed to ...
MM&M

With TV drug ads, what you see is not necessarily what you get

Triumphant music plays as cancer patients go camping, do some gardening, and watch fireworks in ads for Opdivo+Yervoy, a combination of immunotherapies to treat metastatic melanoma and lung cancer.
Healio

VIDEO: Direct-to-consumer advertising helping with disease awareness

Editor’s note: This is an automatically generated transcript, which has been slightly edited for clarity. Please notify [email protected] if there are concerns regarding accuracy of the transcription.
Health Affairs

The Time Is Now For Federal Reform Of Direct-To-Consumer Advertising Of Prescription Drugs

This past fall, ubiquitous Medicare Advantage ads on television, radio, social media, and across the internet looked a little different. Thanks to a recent Biden administration rule change targeting ...
STAT

Banning direct-to-consumer drug ads won’t work

As a reformed hypochondriac, I’m extremely vulnerable to the allure of pharmaceutical ads. I self-referred for GLP-1s years ago after seeing advertisements, and even though I am a diabetic, what ...
JD Supra

HHS, FDA Target Direct-to-Consumer Drug Advertising: A Paradigm Shift in Patient-Focused Communications

On September 16, 2025, the U.S. Food and Drug Administration (FDA) released more than 60 warning letters sent to specific pharmaceutical manufacturers, alleging misbranding of a particular drug ...
Hosted on MSN

Senators Propose Ban on Drug Advertising to Consumers

Sens. Bernie Sanders (I., Vt.) and Angus King (I., Maine) introduced a bill Thursday that would ban pharmaceutical manufacturers from using direct-to-consumer advertising, including social media, to ...
JD Supra

Senators Introduce Legislation to Restrict Direct-to-Consumer Drug Advertising

The bill would only prohibit direct-to-consumer advertising of approved prescription pharmaceuticals and biologics, sparing medical devices, dietary supplements, cosmetics, over-the-counter drugs, ...
Forbes

3 Keys To Successful Direct-To-Consumer E-Commerce

Direct-to-consumer (DTC) e-commerce has transformed how businesses engage with customers. By bypassing traditional retail channels, companies can sell directly to their target market while retaining ...
Forbes

The Direct-To-Consumer Dilemma: Navigating An Omnichannel Approach

Forbes contributors publish independent expert analyses and insights. I write about entrepreneurship and wellness and am a CEO. Direct-to-consumer (DTC) e-commerce, an online-only business model, ...