I don’t mean to brag, but I have won a few awards in my time. Most were for TV – the irony being that when I started up my own business, I discovered my skill-set was useless. The only advertising ...

Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products.

First published in 1993, this practical book with examples of successful direct-mail packages has been updated with new letters, a discussion of the impact of the Internet, and a history of the ...