Dos Equis' Super Bowl Ad Is So ‘Interesting' it Costs $8M Just to Watch It

Dos Equis has concocted another clever "Most Interesting Man in the World" campaign. And this one is unlike the rest of the ...
New York Post

Dos Equis brings back ‘Most Interesting Man’ as it tries to revive slumping beer sales

Dos Equis on Monday brought back its well-known “Most Interesting Man in the World” ad campaign — featuring the original actor — as it attempts to revive flailing beer sales. After a 10-year absence ...
CNN

Dos Equis revives ‘Most Interesting Man’ ads as beer sales struggle

Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand. Sales of the Heineken-owned Mexican lager dropped ...