Great content creates brand awareness and brand visibility; plus, it grows a loyal audience that knows and likes your brand. Ultimately, it can help you increase sales. How? B2B buyers consume, on ...

There are some ways of throwing together content that get a lot more traction than others. "Hacking" the content creation process allows a creator to be more effective and efficient with the content ...

Writing is a valuable educational tool for learning. In the classroom, writing can help students grapple with and understand content more deeply and help students learn disciplinary ways of knowing ...

Descriptive writing is a powerful tool that adds life and depth to your writing. Effective descriptions breathe life into your ideas and put the reader in the scene where those ideas live. If I want ...

The new question-of-the-week is: What is the single most effective instructional strategy you have used to teach writing? Teaching and learning good writing can be a challenge to educators and ...

A key function of any introduction is to present your argument in such a way that your audience can enter the conversation and properly engage with your paper. Key questions to think about as you ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content creation is an integral part of digital marketing. It ...

Prepare an outline or overview of the document before beginning to draft, laying out all key points and arguments. If analyzing caselaw, consider: preparing a table of cases, summarizing each case’s ...

We rely heavily on email to communicate with colleagues, clients, vendors, etc. Some emails are far too long, stringing paragraph after paragraph together, while others are too brusque, while some are ...

My editor-in-chief is a gift. He reviews more than a dozen articles a day prepared by the writers on our public relations team. He catches typos, adds and tweaks wording for clarity, and lets us know ...

Copy Editing, Proofreading and Content Writing, each has its own purpose or function. They are essential to focus on the ...