Despite texts, DMs, and Slack, tech companies are racing to own your inbox. Why? It's the key to unlocking personalized AI.

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

While social media platforms continue to gain influence. email is still king in the world of online marketing.

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Email, once the undisputed king of digital communication, is often, and incorrectly, declared a “dead” medium. The reality is that the channel's foundational strength remains, with global email ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

A sophisticated phishing scam has been taking advantage of Google security flaws to convince people that the malicious emails and websites are legitimate. In a series of X posts spotted by Android ...

Federal employees have received a second email from the U.S. Office of Personnel Management asking them what they did last week even as those demands are currently facing legal scrutiny. Late Friday ...

Several federal agencies have advised employees not to respond to Elon Musk’s email demanding federal workers list five accomplishments from the past week or risk losing their jobs. The email ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

Some agencies plan to send a second Saturday email to federal workers asking them for bullet points on what they did this week, a sign at least some departments plan to continue with the controversial ...