As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...