YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

Search engine marketing (SEM) is still a key element for increasing visibility and engagement in a digital environment that's becoming more and more competitive. For this reason, I cannot overstate ...

Retail media advertising spending will reach $160 billion in the U.S. alone by 2027. Combining robust first-party data on shoppers, exclusive inventory, and engaging ad formats, retail media is now ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

The new advertising portfolio from Yahoo is fully responsive and optimized for high impact, driving increased ad creative performance NEW YORK--(BUSINESS WIRE)--Yahoo Advertising has announced the ...

Opti Digital's CEO, Magali Quentel-Reme talks to ExchangeWire about AI's pivotal role in driving digital ad revenue growth, emphasising its transformative impact on programmatic advertising.

Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats Available today through Roblox’s self-serve Ads Manager4 and soon ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...