Epsilon Leveraging CRM Data, Defining Audience Targets And More For Marketing Clients Says EVP Stein
Eric Stein is EVP of Digital Strategy at Epsilon, a data-driven marketing services firm and a division of Alliance Data Company. AdExchanger.com: First, can you talk a bit about Epsilon’s corporate ...
As the CMO role has evolved, so too has Epsilon’s selling strategy. “We were trying to sell everything to every customer,” said Stacey Hawes, president of Epsilon’s data practice. “We want to step ...
Epsilon, an email marketing service provider, suffered a data breach last week and the apologies from its big-name customers keep belatedly pouring in. Target, Marriott, Chase and others are doing the ...
Before this weekend, you'd probably never heard of Epsilon Data Management. But the Texas-based marketing firm had almost certainly heard of you. In fact, the company behind the high-profile leak of ...
eSpeaks host Corey Noles sits down with Qualcomm's Craig Tellalian to explore a workplace computing transformation: the rise of AI-ready PCs. Matt Hillary, VP of Security and CISO at Drata, details ...
Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution ...
The list of customers affected by the Epsilon database breach continues to grow. The breach, which took place last week but was announced over the weekend, compromised the e-mail addresses and some ...
DALLAS, Sept. 21 /PRNewswire-FirstCall/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of transaction services, credit services and marketing ...
CHICAGO, Ill.—TransUnion has announced a partnership to make data from Epsilon available via TransUnion’s TruAudience Data Marketplace. The companies said that the agreement marks one of the largest ...
Publicis Group plans to acquire Alliance Data's Epsilon for $4.4 billion, making it the advertising holding company's biggest acquisition to date. The deal is aimed at helping Publicis more actively ...
One of the largest marketing companies in the world has agreed to pay $150 million for facilitating elder fraud schemes, according to a Wednesday news release from Colorado’s U.S. Attorney Jason Dunn.
A huge Internet security breach that exposed countless names and email addresses also focused attention on an increasingly popular target for hackers: data firms that store customers’ personal ...
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