Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

Looking at objectives, as an industry we just need to do the basics well. Long-established marketing theory still holds true here. The biggest challenge in B2B is to ensure objectives are the right ...

Advertising is often incorrectly equated with marketing, but they are two separate functions. Company marketing objectives, strategies, and plans influence the objectives, strategies and tactics that ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. In today’s crowded online ecosystem, highly effective, ...

Account-based marketing ( ABM) delivers significant benefits for B2B businesses, but it usually takes time before firms can reap these rewards, according to recent research from the ABM Leadership ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Almost 90% of marketing leaders are more focused on business objectives ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

What are the sorts of problems a B2B marketing agency can help you fix? In the first of a mini-series, George Sanders of Earnest goes back to basics. When you’re thinking about employing the services ...

There are many misconceptions about B2B marketing. How many times have you heard it described as dull? We on the inside know this is far from the case. Thanks to the online revolution, B2B marketing ...