Nothing lasts forever. Especially in advertising. Creative fatigue — when an ad’s performance declines because people have seen it too many times — affects every ad eventually. On Facebook, it happens ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok's future hanging by a thread and its U.S. app ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

If you’ve ever questioned whether Facebook is a good marketing platform for you, this list of key Facebook statistics should provide the clarity you need. Let’s dive in. Here are five of the most ...

Almost 50 thousand advertisers in the mobile games space created new creatives in Q1 2023, accounting for 92.22% of the total number of advertisers, according to SocialPeta’s latest report. In total, ...

Is OpenAI's new image generator a game-changer for advertising creatives? It depends who you ask. On Tuesday, OpenAI released what it called its "most advanced image generator yet," built into the ...

Forbes contributors publish independent expert analyses and insights. Gus Alexiou is a London-based reporter covering disability inclusion. Mar 13, 2024, 04:05am EDT A disability smart image of a ...