Are you a print subscriber? Activate your account. 1 day 15 hours ago By Ad Age Staff - 1 day 17 hours ago By Ewan Larkin - 1 day 17 hours ago By Ad Age and Creativity Staff - 1 day 19 hours ago 1 day ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post ...

Meta is updating the capabilities of Reels to help improve the performance of ad creatives. The tech giant has announced a string of new features designed to boost engagement and optimize campaign ...

Meta is bringing more ads to Reels on Facebook and Instagram, and changing up how creators can earn money from their content. The change comes two months after Meta “paused” a bonus program that ...

To help brands increase the performance of their ad creative ahead of the year's first AI-powered holiday shopping season, Meta has announced new features for Reels ads, including text, template and ...