Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. Sample sales used to belong to fashion ...

In-store samples increase sales, both in the immediate and extended time frame. Sampling drives sharper and more sustained sales than end-of-aisle displays. If incremental cost of a sampling event ...

A sales promotion is a short-term marketing strategy designed to stimulate interest in a product or service. Small-business owners can make use of sale promotion techniques for purposes such as ...