Fujifilm appears to be working on a camera that could combine the best of its medium-format shooters, like the GFX 100S II, with the massively popular X100 series, based on a new teaser video spotted ...

For years, Japan’s Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a roaring ...

Fujifilm's X-E5 was released toward the end of 2025, and like all Fujifilm cameras, it was difficult to get your hands on at ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. It’s been a while since Fujifilm announced a new model in ...

I have been a Fuji fan since 2018, when I bought a Fujifilm X100T from a friend. By the time the X100VI hit the market last year, I was ready for a major upgrade, especially considering the new camera ...

Ever since the original model appeared in 2011, Fujifilm’s X100 camera has become hugely popular with street photographers around the world. Its superb lens, compact size, solid build, and — ...

The big picture: Fujifilm has been around for over 90 years, but it was only after post-Covid TikTokers elevated its retro-themed X100 series that the company's modern camera division began to thrive.

In 2015, Josh Sisk, a freelance photographer in Baltimore, picked up a new Fujifilm X100S digital camera for thirteen hundred dollars. He wanted to use it on vacations and road trips, when his full ...

Viltrox looks set to launch two new conversion lenses for Fujifilm X100-series cameras. Currently little is known about them, apart from teaser images released on the official Viltrox Weibo page, but ...