Generation Z, the group of people now largely in their 20s, have long been seen to drink less alcohol than previous generations. But a new analysis says this isn't to do with social media vanity and ...

The next big social media trend is silence. Gen Z is sharing selectively, scrolling constantly — and stepping off the public ...

As Gen Z prioritises meaning over metrics, brands need to focus on their true impact rather than the frequency of their posts ...

Thirteen-year-old Ella from Sydney uses social media to stay in touch with her friends – and to help her sleep. Hitting play on an autonomous sensory meridian response video (ASMR), which features ...