Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change has been tough. The ...

Did you know half of all Google search queries are now coming from smartphones and tablets? Google certainly did, according to Sridhar Ramaswamy, Google’s senior vice president of Ads and Commerce.

Google announced they have streamlined the process to link your Google AdWords account to your Google Analytics account. The new mechanism is launching in the upcoming weeks and will give you the ...

Google announced it is now much easier to link your AdWords account to your Analytics account. To do so, go to Google Analytics and click on the Admin section. Then click AdWords Linking in the ...

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...