Modern business is about far more than just selling great products. For sustained financial success, stronger customer loyalty, and trust (not to mention employee retention), brands need to act, ...

It’s time to say goodbye to the purely transactional brand-buyer relationship of the past. Consumers want to know the face and story behind the companies they buy from. I often say, “The most human ...

Brands face a crucial challenge in today’s fluid business landscape. More than just commercial entities providing goods and services, they are expected to be enablers of change, facilitating ...

With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer ...

In a time of major technological developments, there’s a real benefit to maintaining a more personal connection with customers. Modern business is about far more than just selling great products. For ...