eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More As more software vendors move toward an e-commerce model, ...

With as much as 70% of all world trade being sold though indirect channels, B2B companies are working hard to launch channel programs or enhance those already in place. Indeed, companies are expected ...

What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach ...

The wide majority of products and services are not actually sold directly by the entity that created them to the people or organizations that consume them. Most businesses rely on what is known as an ...

‘It takes more than Lumen and a customer to be successful here. It takes Lumen, another company, and customer to find shared success. I really think that was very eye opening to me as we began to talk ...

Imagine you are an Original Equipment Manufacturer (OEM) who designs and manufactures fantastic products. You sell these products through a combination of direct and indirect sales channels. But ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...