The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with a new smart interactive piece that can detect and interact with other ...

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

"A LEGO fan assembling the Jurassic Park T-Rex set enhanced with a Bright My Bricks LED light kit, bringing the dinosaur to life with stunning illumination.Fan building LEGO Jurassic T-Rex with Bright ...

Adding working lights is a fun way to take a Lego creation to the next level, and the company even includes light-up features on some of its sets, including a glowing Christmas tree. But this clever ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...