Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with ...

Add Yahoo as a preferred source to see more of our stories on Google. At a time when food brands are expected to show ingredient transparency, that number stood out. Lay’s has always marketed itself ...

Get your tomato soup ready—Lay’s Bacon Grilled Cheese potato chips have returned to the chip aisle. Packed with the flavor of ...

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...

The biggest snack brand in the world just made a shocking discovery about its own customers. After nearly a century of selling potato chips, Lay's found out that almost half of their shoppers had no ...

Lay’s sells more than 200 flavors of potato chips across the globe. Only one of them puts a potato on the package. That’s because in many ways, the largest potato chip company in the world, Lay’s, is ...

Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...

Your favorite potato chip may look a little different the next time you reach for it at the grocery store. Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo ...