Stephen Spiewak, Director of Organic Marketing from Hallow writes about how brands can share their data (visual graphic of data flow above) for storytelling through PR and other channels which can ...
David Corchado, Co-Founder & Chief Strategy & Technology Officer at Avenue Z, is a leader in automation, media optimization, and e-commerce. In 2025, global social commerce sales are expected to ...
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How to audit your brand using search data
The brand audit hiding in your SEO tools I sent a client a 100+ page audit evaluating their brand (to be fair, there were a lot of screenshots), and their first question was, “Where did you get this ...
Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...
Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign for marketers chasing AI visibility – according to a new ...
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