A top independent data management platform (DMP) and data exchange has been selected as a partner by a company that’s best known for providing TV companies with solutions for ad detection, sponsorship ...

(Reuters) -French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame and plans to wrap it into targeted marketing unit Epsilon, its ...

Data management platform (DMP) Lotame has developed a campaign planning and measurement tool designed for linear TV broadcasters. Local broadcast consortium Pearl TV, which represents more than 200 ...

Ad tech company Lotame has adopted Unified ID 2.0 (UID2) technology to enhance cross-channel data interoperability, per details shared with Marketing Dive. The UID2 identity solution was developed by ...

Lotame started the year with a series of new ways to help advertisers use data in specific ways. With its latest product, the adtech company is unleashing the data in a continuous, real-time flow. The ...

Lotame, an online advertising marketing technology company, announced yesterday that it had taken $11 million in Series C funding from all of the company’s existing investors including Hillcrest, ...

Lotame, providers of a data management platform and exchange, today announced a partnership with advertising research and market research company Survata to create Segment Validation to help users ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Publicis Groupe has acquired identity solutions firm ...

NEW YORK, Oct. 28, 2020 (GLOBE NEWSWIRE) -- Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, ...

Data management company Lotame is announcing a new way for publishers and marketers to track identity that it calls Panorama ID. For years, online advertisers have relied on cookies to track and ...

As social media sites struggle to capitalize on their popularity, a company called Lotame has just raised $13 million in Series B funding to take aim at advertisers in a unique way. Much of Internet ...