Marketing plays a critical role in any business. It's used to create brand awareness, nurture prospects, turn leads into customers and build brand loyalty. While there are many marketing theories ...

There are no sure things in business because everything comes with a risk. No matter how well things are going, a recession, internal fraud, or an earthquake leveling your factory can leave you ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...