New packaging emphasizes clarity, reduced plastic use, and easier shopping decisions If you’ve ever browsed Amazon or walked into an Amazon Fresh store and felt overwhelmed by choice, this might ...

Amazon is launching its own private label brand, Amazon Grocery, a move to challenge Costco and Walmart in the growing cost-conscious sales competition. Shoppers have continued to opt for more private ...

Amazon is pushing deeper into the grocery aisle with the launch of Amazon Grocery, a food brand that keeps most prices under $5. The idea of buying much of anything for $5 seems like a distant memory ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, ...