The psychographic profiling that passes for market segmentation these days is a mostly wasteful diversion from its original and true purpose—discovering customers whose behavior can be changed or ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the release of their new market segmentation study on the manufacturing industry. A renowned ...

LG: To kick off the interview, could you explain what exactly market profiling is? Market profiling is identifying, measuring and segmenting your target market. It helps you to better understand your ...

Astute Analytica has recently published a detailed and extensive report analyzing the Smart Cities Engineering & Construction Services Market. This study spans a decade-long forecast from 2024 to 2033 ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Targeting specific segments makes it easier to communicate with your customers with relevant messages and more personalized approaches that resonate Quantzig can help you build customer profiles using ...

In the last 12 years, as annual new vehicle sales have climbed 140%, the Brazilian buyer profile has changed and, even more, so has product segmentation. This is due, to a great extent, to an increase ...